Prodotti Falsi/Contraffatti

Counterfeit Fashion

Fashion - an industry dominated by glitz, glamour and the famous. It brings to mind locations such as Milan, London and Paris.  But with an industry worth approximately $2.4 trillion in 2017 driven by an insatiable consumer demand, criminals have their own slice of the pie.

And why wouldn’t they? Counterfeiting has been said to be the most lucrative “trade in illicit goods for transnational criminals’”.

At Scamadviser we want to explore this issue along with you to help you understand the wider issues at play. It will lead us down the corridors of some of the largest crime fighting agencies in the world, the dark sides of the internet as well as the home of the everyday shopper

Counterfeit fashion definition

Any unauthorized manufacturing of goods whose special characteristics are protected s intellectual property rights (trademarks, patents and copyrights) constitutes product counterfeiting.

Cordell, Wongtada and Kieschnick, 1996

What brought us here….

We get millions of visitors each day double-checking the quality of websites before they decide to buy. Often times, that’s because the website in question ‘aren’t quite right’ to the consumer. It could be because the website itself is low quality, with odd images, spelling mistakes or ludicrously low prices.

There are many suspect reasons this could be the case (and sometimes innocent ones too!), which you can read here on our blog. But one could be that the website it selling counterfeits. Let’s take a look at an examples:

 

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This is from a now shutdown website: newreboots.com

 

We now that well-known brands are being used  to drive traffic to these fake stores. Yet as stated before, the reason to do so could be numerous from data harvesting, to stealing you money and not sending the ordered item.

 

As part of the Ecommerce Foundation, we believe in fostering global digital trade, and part of that process is the ability for companies to sell their goods in confidence without the fear of being undercut from counterfeit versions of their products.

 

This blog about fashion counterfeiting came about after when we received an email at Scamadviser HQ…

 

Enter designer Joyce Young

 

Joyce Young is an internationally renowned designer from Scotland, and director of By Storm Ltd, trading as Joyce Young Collections, established for over 25 years. She contacted us to let us know her designs were being copied and sold online form online stores. But they were not only stealing the intellectual property of her designs, but also professional photos and description of her products from the website!

 

These fakes were not just reproductions of her website however, they were actually sending counterfeit products sold as originals and taking consumer’s money. Joyce Young’s designs cannot be bought outside of her stores yet consumers came to her asking why she was selling outfits for a lower price online!

 

Let’s have a look at how the real deal looks like:

 

 

So here at Scamadviser we have decided to team up to try and let you know why buying counterfeit clothing and shoes isn’t the way to go (as well as way to see when a website is trying to sell a fake!). But we don’t aim to just tell you, we aim to convince with a deep dive into the murky world of fashion counterfeiting…. Para 1.5 – Business Case Study – Joyce Young Collections (coming soon!) This article will take a deeper dive into a real case of counterfeiting occurring in the Fashion industry. We will taking a deeper look at the people behind the business effected by counterfeiting, and how it is affecting their business and the methods they have (or don’t have) at their disposal. As mentioned previous Joyce Young OBE will be the focus of this piece. She is a world-renowned wedding dress designer with two locations in London and Glasgow.

Counterfeit Fashion: The Joyce Young Story

This article will take a deeper dive into a real case of counterfeiting occurring in the Fashion industry. We will taking a deeper look at the people behind the business effected by counterfeiting, and how it is affecting their business and the methods they have (or don’t have) at their disposal.

As mentioned previously Joyce Young’s will be the focus of this piece. She is a world-renowned wedding dress designer with two locations in London and Glasgow.

Counterfeit Fashion: Supply Chain

This section will put a focus on the materials that go into making a true fashion product and all the regulations/safety precautions it entails. The fashion supply chain is a long and complex one, with many processes often involving chemicals and harmful substances. Then there are the workers who are involved in the retrieval of raw materials, as well as the manufacturing process.

This section will highlight the effort and expense that real brands put into their products and the workers behind them as well as the short-cuts counterfeiters make to grow their profit margins.

Counterfeit Fashion: The Fit

We’ll explain one key problem with buying a counterfeit version… the fit!

This will include insights on the cut, size and feel of an outfit. We have also including a real example of a fake and a real dress side-by-side - (with the designer herself, Joyce Young explaining the difference!

Conclusion

This series of articles will put forward a diverse perspective on the problem of counterfeiting in the fashion industry. We aim inform you on the real-world consequences of this issues not only on consumers, but on the brands themselves and the wider community dragged into the illicit industry.

If you think we should add a topic, or you have a story about counterfeiting from you or your brand’s history, be sure to let us know in the comments below or contact here!.

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